Storytelling in a Civil Engineering Company

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Storytelling is a powerful vehicle for persuasion. We work with a large civil engineering company, where engineers, estimators and business managers rotate from the field into an employee development advocate role. Their job is to identify development needs in their business unit. Some of these people like to say that they have come into the role with mud still on their boots. Coming from positions where they are accustomed to having the… Read More »Storytelling in a Civil Engineering Company