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What you value creates your reality

Simply put, values are energy. They motivate us, so that we want to move toward the people and things we feel share our values—and away from the ones we feel do not. Our values direct how we prioritize things in our lives, how we make decisions, and what actions we take, in every moment. Some values have been with us since early in life, and may stay with us for a lifetime. Others become more important with life experience and the realization that we can choose our values. It’s up to us.

Mostly, our values don’t operate in isolation. They cluster together in patterns of energy, emotion and thinking that are unique to each of us, making each of us who we are.

Our Values

Our Working Values are...


We create a confidential, non-judgmental place for values insight, whether in an online survey, personal discussion, classroom, or meeting room.


Everyone is worthy of being respected for the values they hold. We ensure that our work is conducted in a spirit of mutual respect.


The diversity of values is what gives us access to the widest reach across worldviews, for a complete perception of the people around us.


Our work drives fundamentally toward dialgue about values. Dialogue is is the only way to truly understand one's own and others' values.

What's Important

Understanding and Working with Values Perspectives

Values Perspectives is a different way of looking at and working with values, whether you really want to understand what drives your own life and work choices; or if you want to build a foundation of shared values energy with your team; or align your organization behind a truly shared sense of purpose.

Cheryl and Kenton have presented us with a valuable gift by clarifying the process of identifying those values that influence our decisions and behavior….They have developed a model that brings safety to the reflection process and invites engagement by those who may feel excluded from this vital conversation

Robert Thomas

Professor of the Practice, Institute of Leadership and Entrepreneurship,
Scheller College of Business, Georgia Institute of Technology


Thinking About Values

Our Book: What’s Important
It’s About Values. What’s Important is about Values Perspectives: a different way of looking at and working with values, whether you want to really understand what drives your own life and work choices; or…
Managing Millennials and Engaging Values at Work
According to a recent, major research report by the Gallup organization, How Millennials Want to Work and Live,  only 29% of millennials are “engaged” at work. The other 71% are either not engaged or are…
Values-Driven Leadership
“Values Driven Leadership” is an in depth look at leadership styles as they develop from the Values Perspective model. Four basic styles describe a wide variety of priorities and behaviors in a simple to…
Change Your Story = Change Your Direction
The story you tell about yourself may be told in a subtle or forceful way, but the power it has to direct your future is unmistakable. When you take charge of your story, and…
Use Your Values to Prepare for That Job Interview
Looking for a job is one of the more difficult things in life. And it almost makes things more difficult when well meaning friends turn into advisors. “Don’t take it personally,” they say, particularly…
Storytelling in a Civil Engineering Company
Storytelling is a powerful vehicle for persuasion. We work with a large civil engineering company, where engineers, estimators and business managers rotate from the field into an employee development advocate role. Their job is to identify…

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